Revelens: Making online viewing
By Randi Altman
Industry vet Lucas Wilson loves metadata. So much so he has built a company around it. Revelens offers non-disruptive web-based contextual video bookmarking. What’s that you ask?
Imagine watching an episode of your favorite show online and seeing a watch you might consider buying… if only you knew where to find it. That is where Revelens technology comes in. Tap or click on the screen to register a bookmark – you can either immediately swipe up to open the link and get the information you want, or just continue watching the show. When you do choose to open that bookmark there’s a link to the watch, there’s the UPC code, there’s the price, and information on the product.
While this gives broadcasters and video publishers additional revenue streams, it also allows the user to acquire immediate information about what they are viewing. Here’s another example: you are watching a show with an actor whose name you can’t place. Just tap/click and swipe. Or maybe someone mentions a time in history you want to know more about. Tap or click on the screen, swipe up, and bookmark links take you to that information.
This technology is designed to make interaction with video easy and non-invasive, and the video publisher can dynamically decide what to offer the user. According to CEO/president Wilson, the Revelens back-end provides the data behind a video while the actual front-end customer experience lives in a standard player on top of any existing streaming website. When a video that is Revelens-enabled comes up, the back-end is listening for taps, clicks and swipes, and provides the information asked for on demand.
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