Using humor to tell serious story
By Randi Altman
When you think of the environmental organization Greenpeace, images of people protecting whales, forests and oceans come to mind. It’s serious business… but recently the non-profit decided to extend its reach with humor.
While Greenpeace videos are well viewed, it’s mostly Greenpeace enthusiasts and activists who hit play. In order to reach a more general audience the organization turned to comedy, specifically LA-based writer/director/editor
This filmmaker has a lot of public service work experience where he uses humor to help tell a serious story. And he’s got the awards to prove it, including a first place finish for his film
Piñata at the 2010 Rome Film Festival, as well as Emmys, a Gold Addy, a Silver Telly and Young Director Award for his piece
5 Gallons a Day at the Cannes Film Festival.
“I have a lot of experience in tackling serious subject matter in a lighthearted way,” he reports. “Greenpeace is very methodical in how they do their videos, but in this instance they wanted to broaden the scope of their audience and hopefully have them look at the topic in a different way.”