2014: quite a ride
By Randi Altman
After spending a week in Amsterdam for the IBC show, I am left with these random thoughts: There is no possible way to pack for whatever weather that city decides to throw at you. It’s hot, then it’s cold, then it’s hot — sometimes at the same moment in time. It’s like the menopause of weather.
I’ve also discovered that the Dutch are trying to kill us, or maybe they are just trying to remind us of Darwin’s “survival of the fittest” theory, with uneven pavement, bikes, scooters, trams, cars, pedestrians, all vying for the same space. Oh, and sometimes you’ll happen upon a set of black steps thrown in for good measure just to keep you from being lulled into a false sense of safety — it’s the cement equivalent of black ice.
I’m not even going to get into their staircases — those ever-winding, incredibly steep and not-made-for-human-sized-feet death traps. All that aside, I love that city. Love it. And, It’s a fantastic place to hold a trade show. The Dutch know how to surround themselves with beauty, even when building a convention center. The RAI, with its crazy amount of exhibit halls, is situated on a canal, next to a gorgeous park. As if that wasn’t enough, for good measure the people behind the RAI decided to build a “beach,” complete with sand and chaise lounges and outdoor bars for those worn down, but ever-social, IBC attendees.