Arri managing director
Franz Kraus discusses the Alexa 65
By Randi Altman
During IBC 2014 in Amsterdam, I was offered the opportunity to sit down with Franz Kraus, managing director of Arri. There was some breaking news he was willing to share — a new camera that had been whispered about here and there on the show floor. This was one week before the Cinec show in Munich, where the camera company introduced its newest offering, the Alexa 65.
How could I turn down that kind of opportunity?! So I headed out of the RAI Convention Center, went straight into my “this is how a native New Yorker walks” mode and got to a neighboring hotel just in time to wipe my brow, put my handy iOgrapher iPad mini rig onto a tripod
and hit record.
Kraus talked about the development process; when they started the Alexa project around 2005, they had three cameras in mind, but due to world economy issues they decided to put their focus on two: the Alexa and entry-level Amira. The intended third camera is what has turned into the Alexa 65. Kraus says in the end, this delay actually worked out for the best since the type of sensor needed for the Alexa 65 wasn’t quite ready at the time. He said it was good “they went in baby steps” toward this offering.
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