Performance Post: embracing new tech, working efficiently
This 30-year-old facility recently installed the Tachyon Wormhole for retiming
By Randi Altman
How do you get to celebrate 30 years as an independently owned post house in this industry? In addition to the obvious, such as quality work and servicing clients, you need
to evolve your business with the needs of the industry.
Performance Post, a boutique-sized studio opened in 1984 by Fausto Sanchez, has re-invented itself a few times over the years. When they began they were working with short-form content, such as promos. They then evolved into long-form work and everything in between, such as music videos and commercials.
The evolution continued, and today the main part of Performance Post’s business is delivering long-form content to studios and broadcasters — first-time delivery for television or repurposing for rebroadcasts. While Performance Post provides an “incredible amount of services, at our core we are an editorial shop,” explains Sanchez. “We focus on the craft of editorial.”
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